Diamond Supply x Shine Papers Throwback
For all of our newer fans and followers, we're going to start doing throwbacks to some of earlier content/collabs/products/projects so you can get to know the brand that much better.
In our first year of business, we were extreme disruptors in the industry. Who are these cats thinking they can sell papers for $55/pack? This is nuts. And its real gold? Really?!?! We went from unknown to infamous pretty damn quick.
After doing custom packs for Miley Cyrus's Bangerz tour, we were starting to make a name for ourselves. Enter Diamond Supply Co. We had some connects in common, and we were hyped to work with such a notable brand in skate and streetwear. Getting their seal of approval and being included in the pantheon of brands they had done collaborations with was a major co-sign for us.
We made a custom 2-sheet pack of papers (peep the old school packaging!) that was sold exclusively at their Fairfax location. True to form for major Diamond drops, we sold out of 600+ packs in one weekend. It was a major boost in our early success.